75k cars in 75th year Porsche reports record 2023 U.S. retail sales.

Record-Breaking Year: PCNA announced a new U.S. retail delivery record for 2023, with 75,415 cars sold, marking a 7.6% increase from the previous record in 2022. 

Milestone Celebrations: 2023 was significant for Porsche, celebrating its 75th anniversary and introducing the new Cayenne model. 

Top Ranking in Customer Satisfaction: Porsche achieved the top position among luxury brands in the 2023 J.D. Power U.S. Sales Satisfaction Index Study, highlighting customer satisfaction. 

Model Highlights: The 911 and Macan were standout models. The 911 saw its best sales since 2007, exceeding 11,000 units in 2023, a 14.6% increase. The Macan set a new annual record with 26,947 deliveries, growing 13.8% from the previous year. 

Taycan and 718 Growth: Taycan sales increased by 4.1%, reaching 7,570 cars, contributing to 10% of PCNA sales. The 718 model line showed remarkable growth, increasing by nearly 30% to 4,526 cars. 

Cayenne's Impact: The introduction of the third-generation Cayenne in 2023 played a crucial role, propelling sales beyond 20,000 vehicles for the second time in PCNA history. 

Outstanding Pre-Owned Sales: Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. hit a record 38,788 cars, reflecting a substantial 17.7% year-over-year increase. 

Future Focus: Timo Resch, President and CEO of PCNA, expressed gratitude to customers and highlighted the brand's commitment to supporting current customers while anticipating the launch of new and exciting cars in 2024. 

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